Creative business seems to be a balance between maintaining creative integrity and being financially sustainable. In this series of videos, Chris Zachary recaps his thoughts on creative business via lessons learned at BlendFest17.

In the fourth video, Chris talks about the concept that ideas are what set us apart. It’s too easy to get caught up in the technical details of creative work which color or font looks better. But ideas are what really matter.

Note: Execution ABSOLUTELY matters, but the idea behind the execution gives it its value and is really what we are selling in the creative business.

Thanks for watching! Hope you enjoyed this video! Please leave any comments, questions, or suggestions below!

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Pivvot is a design and animation studio that helps you clarify and communicate your message directly to your customer, so you can deliver your product to the people who need it and grow your business.

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Visit Pivvot's WEBSITE: http://pivvot.co'>http://pivvot.co
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Need design, animation, or video marketing for your business?
Visit Pivvot's WEBSITE: http://pivvot.co'>http://pivvot.co

Chris Zachary:   / itstheonlychris  

Special Thanks to BlendFest and everyone involved in putting it on.