In a world overflowing with conflicting health advice and fitness myths, it's easy to feel overwhelmed and unsure of where to turn. And if you visit any of the popular social media platforms, you will end up questioning the credibility of health advice being thrown around by most of the “expert” influencers.


In fact, most of them are just pushing products without scientific backing.


Today, Dr. Layne Norton, a renowned nutrition scientist, world champion athlete, and influential figure in the fitness industry with more than one million followers on Instagram alone, is here to separate fact from fiction and provide clarity on the most pressing health and fitness questions.


If you're a fitness enthusiast, a health professional, or simply someone looking to improve their overall wellbeing, Layne's insights will teach you the need for personal responsibility and consistency in achieving one's goals, rather than relying on quick fixes or fad diets shared by socalled experts and influencers.


In This Episode:
00:00 Intro
05:52 Debunking the "Anabolic Window" and the importance of protein distribution
16:57 The interplay of mental and physical health: How stress impacts your body
20:45 The ACEs score and the pervasive effects of stress
23:18 Curating social media and other hacks to safeguard your mental health
30:13 Building confidence through discomfort
39:32 Social media for kids and the importance of personal responsibility
40:45 Impact of parental behavior on children's selfimage
43:57 Clean eating vs. flexible dieting
50:14 Understanding metabolism: BMR vs. energy expenditure
1:09:18 Exploring the placebo effect and scientific skepticism
1:12:21 Cutting through the noise: Identifying trustworthy experts and information
1:18:37 The downstream consequences of fearbased health recommendations
1:27:02 Advice for fitness professionals
1:33:54 The importance of factchecking and admitting when you're wrong
1:43:00 The dangers of chasing virality as an influencer
1:48:41 The paradox of life: Embracing hard things for longterm rewards



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About Dr. Layne Norton:
As a selfproclaimed nerd who lifts heavy things, Layne completed his PhD in Nutritional Sciences with honors from the University of Illinois in 2010. His competitive athletic career highlights include four USA Powerlifting National titles (93kg weight class), most recently winning gold at the 2024 Powerlifting America National Championships (93kg). Layne helped popularize flexible dieting and online nutrition coaching using evidencebased methods, coaching over 1700 clients.

Layne’s passion is helping others achieve their goals through education and hard work.



Website: https://biolayne.com/
Instagram:   / biolayne  
YouTube:    / @biolayne1  
Facebook:   / laynenorton  
LinkedIn:   / biolayne  




Where to find me:
IG:   / jen_gottlieb  
TikTok:   / jen_gottlieb  
Facebook:   / jenleahgottlieb  
Website: https://jengottlieb.com/
My business: https://www.superconnectormedia.com/
YouTube:    / @jen_gottlieb