TikTok promotes overconsumption that's a sentence you'll no doubt have heard at some point over the past couple of years. It started with TikTok fashion, then with TikTok beauty trends and food and drink (remember WaterTok?) and it has slowly made its way into homeware. Judging by the rate at which BookTok is growing, I think literature is next.

Chapters:

00:00 TikTok is a selling machine
01:05 the BookTok boom and book haul culture
04:04 BookTok is not all bad
04:36 but it's not all good either
06:18 everyone wants to read MORE
10:34 reading = virtue
12:03 reading also = entertainment
13:10 the environmental impact
15:19 an ode to personal libraries and unread books
17:15 BookTok burnout
19:44 remember libraries?
21:21 TikTok is starting a publishing company
22:50 the TikTokification of literature
24:52 thank you for watching love you

Videos mentioned

Jordan Theresa    • the aftermath of tiktok fashion (the ...  
Mina Le    • tiktok is kind of bad for fashion  
Alice Cappelle    • fast homeware is the new fast fashion.  
Tiffany Ferg    • DEINFLUENCING & home decor | Internet...  
Jack Edwards    • how to talk about books, understand w...  
Elliot Sang    • Gen Z Needs Public Libraries  
Gabi Belle    • The TikTokification of Music  

Articles mentioned

https://www.theguardian.com/books/202...
https://mashable.com/article/diverse...
https://www.nytimes.com/2023/07/01/bo...
https://bookriot.com/tiktokpublishin...
https://www.theguardian.com/commentis...
https://www.thebookseller.com/comment...

The TikTok creator asking whether books are the new fast fashion is Kaelyn Grace Apple ‪@KaelynGraceApple‬ both on TikTok and here on YouTube.

"personal book cellar" article
https://sentiers.media/dispatch14a...

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#booktok #booktube