In this week's discussion, Emily chats with Katie Olthoff, cofounder at ChopLocal, an online meat marketplace connecting customers with independent farmers and butcher shops all over the country! ChopLocal provides a platform for smallscale farmers to sell their products while also offering marketing support to help them reach a wider audience. Katie joins Emily to discuss topics like search engine optimization, social proof, email marketing and more!

TUNE IN FOR TOPICS LIKE:
1:23 Katie’s career journey and ChopLocal’s origin story
4:48 Evolving from marketer to cofounder
6:18 Getting farmers & butchers to join the platform
9:39 Types of consumers visiting ChopLocal to shop
14:35 Building demand and attracting new consumers & farmers to ChopLocal
16:58 Tweaking SEO to bring in the right buyers
18:37 Creating social proof through local creators
20:27 Intentional purchasing and the consumer buying habit shifts postpandemic
22:45 Why you have to have an email marketing strategy
27:37 How to plug in and get connected with ChopLocal
29:15 The beauty of a nonlinear career journey


Listen to this week’s Local Marketing School conversation!

Read the full transcript from today's episode: https://www.hummingbirds.com/blog/pod...

Other episodes you'll enjoy if you enjoyed Katie's episode:
#9: Integrating Into the Community and Keeping Social Media Fun | Hannah Kirkpatrick, Fareway:    • Integrating Into the Community and Ke...  
#10: Engaging Customers with a PurposeDriven Mission | Katie Kardell, Century Farms Distillery:    • Engaging Customers with a PurposeDri...  

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CONNECT
Follow along with Katie & ChopLocal:
Katie's LinkedIn:   / katieolthoff  
ChopLocal’s Website: https://choplocal.com/
ChopLocal’s Instagram:   / choplocalmeat  
ChopLocal University: https://www.choplocaluniversity.com/


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