One of the secrets that OC Tanner Jeweler and other top brands use to position their product is through highend packaging. Please Subscribe    / @processagresources  

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00:00 Introduction to the topic, mentioning various product categories and the importance of better packaging.
00:26 Discussion about packaging in competitive categories and how packaging can communicate product differences.
01:02 Introduction of OC Tanner jewelry packaging as a case study.
02:05 Description of standard jewelry packaging and the need for distinctive packaging.
03:05 Explanation of the premium packaging design process, including the use of vegan leather.
04:06 Emphasis on the customer journey and the impact of packaging on brand impression.
05:58 Cost breakdown of the different packaging elements and the importance of unique packaging for product differentiation.

This video "Boxes That Make Your Brand BOOM HighEnd Jewelry Packaging" discusses the importance of distinctive packaging in enhancing brand identity and attracting customers. It focuses on a case study of OC Tanner Jewelry Company, highlighting how the Process team designed premium, ecofriendly packaging to set the brand apart.

The video emphasizes evaluating competitors' packaging, asking critical questions about your own packaging, and using highquality materials and innovative design to create a memorable unboxing experience. The aim is to show that thoughtful packaging can elevate a brand's image and improve customer perception and business performance.

In this episode, Paul Heslop shows us a case study on how the Process Agency team helped OC Tanner strategize, position, design, and manufacture their boxes and packaging to add more brand value and a higherlevel presentation. He shares the costs of the box, the materials, and the why behind the way this kind of strategic approach works.

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Thank You For Watching The Video. I hope you enjoy the "Boxes That Make Your Brand BOOM HighEnd Jewelry Packaging" video. If this video helps you, please subscribe to my channel and like, comment, and share the video.

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