Join Courtney Herb, AdRoll's Director of Brand Marketing and Communications, Elin Khachikian Head of Marketing at Zoe Lev Jewelry, and Charlie Cameron, Paid Marketing & SEO Lead at AlgaeCal, for a fireside chat on how to maximize your brand awareness in 2024. Whether you have goals to increase web traffic or maximize your ROAs, these experts sharing their best tips, strategies, and tactics.

This video is a live recording of our session at Retail Fest 2024 in San Diego, CA.

Learn more at: www.adroll.com

00:00 Intro
03:11 Brand successes from 2023
06:53 Challenges brands faced in 2023
08:08 Brand growth focuses for 2024
12:17 Tried and true brand growth strategies
16:05 Advice for growing brands
18:05 Q&A