This week on 10 Minutes On Brand, Will Straughn is joined by his business partner and Chief Creative Officer at Focus Lab, Bill Kenney, for a discussion around brand color palettes within a visual identity. The ground rules for 10 Minutes On Brand are very simple: we’ll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode’s discussion around brand color palettes will answer questions like: What value can a color palette deliver to a brand? Or, what do you do if every color is taken within a competitive landscape when picking brand colors?

We hope you enjoy this episode of 10 Minutes On Brand! Be sure to leave us any comments or questions. If you have a specific topic you’d like us to discuss in an upcoming episode, let us know.

Chapters
00:00 Intro
00:40 How much value does color bring to a brand's visual identity?
03:46 What do you do if all of the brand colors are taken within a competitive landscape when selecting a brand color palette?
05:47 Situations people fall into when selecting a color palette for their brand during a rebrand.

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