Why one consumer prefers one brand over another? Why a certain jingle reminds you about a particular brand? How does a particular item remind you about just one brand while the market is full of many others selling the same product? This is called Brand Equity.
Watch this video in which Dr. Vivek Bindra explains the concept of Brand Equity by drawing a parallel scenario between Prime Minister Narendra Modi & Rahul Gandhi.
Dr. Vivek Bindra is an International Motivational Speaker, Leadership Consultant & Business Coach. He has been awarded Honorary Ph.D. Degree, Doctor of Philosophy.
He is a Trusted Advisor to over 1500+ corporates. He has also been an Inspirational Pathfinder to various highprofile entrepreneurs and other topnotch business entities providing Leadership excellence for taking their organizations to the next level. He has been instrumental in providing CEO coaching to over Top 100 CEOs in the country.
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