#BrandingTips #BrandStratgy #BrandMessaging

Whether you're a new business owner or a seasoned entrepreneur, your brand strategy can make or break your business. Tune in as we're joined by brand strategist, designer, and coach Bonnie Bakhtiari to learn all about crafting a solid brand strategy. She dives deep into the practical steps that will help you finetune your messaging to increase your conversation as a business owner.

Main Takeaways:

When people choose not to buy your product/ service, they’re not rejecting you as a person. They are simply not aligned with the transformation that you’re offering at the moment.

There’s no substitution for a strong foundation when it comes to your brand strategy.

Some questions to ask yourself when you’re working on your brand strategy:
1. Who are you as a business owner?
2. What do you offer?
3. How does your work add value to your ideal clients’ lives?
4. What is the transformation you’re offering?
5. Who is your ideal client?

Having a contract that clearly highlights the scope of work puts you in a powerful position as a business owner because it helps you not to feel obliged to take on extra work.

Resources Mentioned:

Honeybook: https://www.honeybook.com/

Asana: https://asana.com/

GSuite: https://workspace.google.com/

Connect with Bonnie Bakhtiari:

Website: https://bisforbonniedesign.com/

Instagram:   / bonniejoymarie  

Facebook:   / bisforbonniedesign  

Pinterest:   / bonniejoymarie  

Connect with GBP Law:

Website: https://www.gbplaw.com/

Instagram:   / gbplaw  

Facebook:   / gbplaw  

LinkedIn:   / gbplaw  

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