NOTE FROM TED: TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: http://storage.ted.com/tedx/manuals/t...

In this TED Talk, Jyoti Bharadwaj, the founder of Tea Fit, shares her journey of starting her own business and the valuable lessons she learned along the way. Jyoti realized early on in her career that working in limited roles in big corporations was not fulfilling for her, and she chose to work with startups instead. After traveling to Japan and discovering the unsweetened beverage market, she decided to start her own company with her own savings. Throughout her entrepreneurial journey, Jyoti learned important lessons that she did not learn in business school. She emphasizes the significance of finding people who believe in your vision and pitching with conviction, even when facing rejection. Additionally, Bhardwaj highlights the importance of staying focused on the fundamentals of the business before seeking funding, building relationships, persevering through tough times, and playing the long game. Through her personal experiences, Jyoti offers valuable insights into the world of entrepreneurship and shares her passion for creating a successful business. Jyoti Bharadwaj, the founder of TeaFit, a company that specializes in brewing sublime teas. With a passion for tea and a drive for creating a unique brand, Jyoti has turned TeaFit into one of the top 100 D2C brands, recognized by Amazon Launchpad and Inc42's Top 30 Startups. Jyoti's journey started when she worked as a product manager at Housing.com, gaining invaluable experience in the world of startups. She then pursued her entrepreneurial dream and founded TeaFit, a brand that offers a wide range of teas, each with their own unique flavor and health benefits. Jyoti holds a degree from the prestigious Indian School of Business (ISB) in Hyderabad, and her innovative approach to brewing tea and her business acumen caught the attention of the judges on Shark Tank India Season 2, further expanding her brand's reach. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx