In this insightful episode, while breaking down the meat market we explore the alarming adulteration happening in the poultry industry and the various health issues caused by consuming broiler chicken that is currently available in the market.

Today in our show, we have Saikesh Goud , creator of Country chicken co. On the other side, we have your favorite backbenching with Vivek Kandula, CEO & Founder of Strux Digital and Skill Nerchuko.

Chicken and eggs being the 2nd most consumed food across the world because of it’s rich in protein source, the impact it is showing on the consumers because of the adulteration process that is happening to meet the high market demand and surplus supply

ఈ ఎపిసోడ్‌లో, మాంసం మార్కెట్‌ను explore చేస్తూ, పౌల్ట్రీ పరిశ్రమలో జరుగుతున్న కల్తీ మరియు ప్రస్తుత మార్కెట్‌లో అందుబాటులో ఉన్న బ్రాయిలర్ చికెన్ తినడం వల్ల కలిగే వివిధ ఆరోగ్య సమస్యలను మేము విశ్లేషించాము .

ఈ రోజు మన podcast లో, Country Chicken Co CEO & Founder Saikesh Goud ఉన్నారు. మరొవైపు, Vivek Kandula [ Backbenching with Vivek ], CEO & Founder of “Strux డిజిటల్ & Skillనేర్చుకో”, ఉన్నారు .

ప్రపంచవ్యాప్తంగా అత్యధికంగా వినియోగించే ఆహారంలో చికెన్ మరియు గుడ్లు 2వ స్థానంలో ఉన్నాయి, ఎందుకంటే ఇందులో ప్రోటీన్ మూలాలు పుష్కలంగా ఉన్నాయి, మార్కెట్ లో demand మరియు supply ఎక్కువగా ఉండటం వల్ల జరుగుతున్న కల్తీ ప్రక్రియ కారణంగా దాని ప్రభావం వినియోగదారులపై చూపుతోంది.

In this episode, we discuss about :

1. Why naturally raised Natu Kodi is superior to broiler chicken in terms of nutrition and safety.
2. An indepth look at the adulterations in the meat sector and the detrimental effects of consuming such products.
3. Educating the public on the importance of choosing naturally raised chicken and the steps to identify adulterated products.

Time Stamps

00:00 Glimpse
00:57 Intro
02:39 Start of the podcast
05:00 Introduction
06:32 Schooling at Narayana
10:21 Life at IIT Varanasi
12:06 Finding my strengths or area of interests
13:38 Exposure to Ebiz Network marketing
16:18 Entering popcorn industry
17:08 Covid effect on popcorn industry
17:57 How I managed network marketing at Ebiz?
19:22 Where is the problem in the network marketing industry?
21:48 Skills I developed in network marketing
23:04 What was your thinking process in the popcorn industry?
26:21 People call me a cockroach model.
27:29 Best of Indian startup ecosystem
28:18 I can’t stay sane without work
30:03 Identified problems
33:53 I wanted to become just an investor
34:32 Experiments before establishing Country Chicken Co
37:00 Natu kodi was never explored in the market
38:26 Ignorance is the bliss
38:56 Taste differs from individual
39:33 Building trust
40:39 Motive behind world’s first odorless meat store
41:43 Meat adulteration
43:35 What happens during meat adulteration?
47:19 Consumption of adulterated broiler chicken is affecting women.
50:40 Does lack of immunity transfer from the bird to the consumer?
52:15 Taste cravings in Indians
53:25 Why should I buy at Country Chicken Co?
55:17 Disease resistance in naatu kodi
57:58 People are becoming aware
59:54 Branding analogy
1:00:48 India is price sensitive market
1:03:06 Everybody is not our customer
1:05:02 Better chicken
1:09:08 Good problems in a company
1:10:54 Products of Country Chicken Co
1:12:37 Are you only doing Chicken?
1:13:01 What is the difference between regular eggs, naatu kodi eggs and brown eggs?
1:17:06 Laying egg is a natural process
1:21:24 Are eggs vegetarian or non vegetarian?
1:23:36 CoFounder of Country Chicken Co.
1:29:45 What is your advice for people entering unorganized markets?
1:31:22 End of Podcast.

Connect with Saikesh Goud on his socials:
Website: https://countrychickenco.in/
LinkedIn :  / saikeshgoud  
Instagram : https://www.instagram.com/countrychic...

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Connect with me on my socials:
Website: https://www.backbenchingwithvivek.com
Instagram:   / backbenchingwithvivek   |
Facebook:   / backbenchingwithvivek   | https://appopener.co.in/web/yer7lgx8w
Linkedin:   / byvivekkandula   | https://appopener.co.in/lk/0d43cl510
Spotify: https://open.spotify.com/show/2YzRVIz...

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