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Building a credible brand and letting the public see the struggle

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"Yes, we could have raised a bunch of capital and skipped a bunch of bases, but when you remove that struggle piece, it causes a brand to lose credibility." — Per'La Specialty Roasters cofounder Chris Nolte.

Get the whole episode here:
https://www.dademag.com/features/2023...

Chris Nolte is the CoFounder and Managing Partner of Per’La Specialty Roasters. He specializes in developing, branding and marketing of the company in order to aid in its growth. In this conversation with Michael Beltran, Chris talks about the origins of the brand, the coffee industry, struggles in starting a small business in places like farmer’s markets, and adjusting to Miami Latin culture. Plus, a special appearance from Brittany Rothwell (who also teases her new podcast, A Tale of Two Muffs) in a conversation about the community’s love for the local business.

Follow Per'La Specialty Roasters:
   / @drinkperla  
  / drinkperla  
  / drinkperla  
https://www.drinkperla.com/

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