Building a Real Estate Brand that Becomes the Market | Tom Ferry Podcast Experience


You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about.

The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I talk to the founder of 1000watt and king of real estate branding, Marc Davison.

Marc is going to take you stepbystep through the fundamentals of building a real estate brand, including:
• The difference between branding and marketing
• Why focusing on demographics distracts from the big picture
• How to find your brand purpose, values, and story
• How to grab your audience’s emotions in your marketing

This clip is essential viewing or listening for any agent interested in building a real estate brand. So be sure to check it out, right here.


In this episode, we discuss…
00:00 – About Marc
03:20 – Marketing vs. Branding
06:40 – Your brand purpose
10:20 – Mass marketing is a big problem
14:20 – Speaking their language
17:30 – Emotional benefits
20:00 – Demographics and the bigger picture
24:20 – Brands make promises
30:56 – Stop conversational marketing
35:40 – Don’t stagnate


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For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!


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