To unravel the secrets of this renowned #business in Delhi, #students from our Masters' Union cohort have ventured into Paharganj, eager to dissect Sita Ram Diwan Chand's unique 1 Item business #strategy.
Puneet Kohli once aspired to a #career in hotel management, but destiny had other plans when he took over his family’s Chole Bhature business.
Sita Ram Diwan Chand’s Chole Bhature has a history dating back to 1950 when Sita Ram and Diwan Chand began their venture together on a bicycle.
Fast forward to 2023, they now sell approximately 7000 plates per day. Puneet's recipe for entrepreneurial success, as he puts it, "SSG Start karo, Simple karo aur Ghatiya karo"
This thirdgeneration pioneer has ambitious plans to #challenge industry giants like Haldiram’s and Bikanervala with his singular offering—the infamous Sita Ram Diwan Chand’s Chole Bhature.
Watch the full video to explore this legacy food business!
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