Howdy do! :D

At the beginning of the 1970s, Cadillac ruled the American luxury car market with a substantial lead, thanks largely to innovative and spectacular models like the 1967 Eldorado that married performance with styling and technology to create a trendleader for the emerging Personal Luxury Car. This was until their rivals at Lincoln struck back with the equally successful Mark III, and as the ground was laid for what automotive onlookers were predicting to be a long and decisive battle between two of America's most affluent car brands, Cadillac took a huge step backward when they foolishly believed that beating Lincoln would be done by simply just adding more exuberant luxuries and expanding the new model to such bizarre proportions, that the resulting machine no longer appealed to the forwardthinking new money of American business, but instead would cement the Cadillac brand as the ponderous, waterbed suspension barges of the middleaged and elderly, a reputation it has struggled to shake off even over 50 years after the launch of the car that started it all, the 1971 Cadillac Eldorado.

Chapters:
0:00 Preamble
0:45 Cadillac's Golden Era 1955 to 1959
2:16 A Strategic Withdrawal
3:44 Lincoln's Darkest Hour 1956 to 1961
5:31 The Rise of the Personal Luxury Car
7:38 1967 Eldorado Rewriting the Book
11:05 The Mark III Lincoln Strikes Back
12:46 1971 Eldorado A Look to the Past
16:58 Old Designs and Oil Crises
18:26 GM Relies too much on the Eldorado
20:58 Losing the Race to Lincoln
22:38 Smearing the Image
24:42 1979 Eldorado Emergency Downsizing
26:21 The Last Strand of a Long Dead Era
27:20 Conclusion

All video content and images in this production have been provided with permission wherever possible. While I endeavour to ensure that all accreditations properly name the original creator, some of my sources do not list them as they are usually provided by other, unrelated YouTubers. Therefore, if I have mistakenly put the accreditation of 'Unknown', and you are aware of the original creator, please send me a personal message at my Gmail (this is more effective than comments as I am often unable to read all of them): [email protected]

The views and opinions expressed in this video are my personal appraisal and are not the views and opinions of any of these individuals or bodies who have kindly supplied me with footage and images.

If you enjoyed this video, why not leave a like, and consider subscribing for more great content coming soon.

Press the Join button to get access to new videos a week ahead of schedule by becoming a channel member for just £2.99 a month!

Paypal: https://paypal.me/rorymacve?country.x...
KoFi: https://kofi.com/rorymacve

Thanks again, everyone, and enjoy! :D

References:
The Marquis (and their respective sources)
Curbside Classic (and their respective sources)
Indie Auto (and their respective sources)
Wikipedia (and its respective references)