Follow this easy and quick tutorial to calculate customer lifetime value for your customer records. This is one of the most important metrics in business. You can establish how to calculate this with ease using some simple Python code.

Find the dataset here:
https://absentdata.com/dataanalysis/...

Contact me on linkedin:
  / gaelimholland  

0:30 Agenda
0:50 Data Import and Preparation
4:14 Create Customer Grouping Function
5:45 Elements of the CLTV Function
8:40 Apply CLTV Equations.



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