Tahun 2006, Ford yang dulu perkasa dihantam berbagai kiris internal sehingga hampir bangkrut. Bill Ford, cucu sang pendiri memutuskan mengambil tidakan yang tidak populer. Dia merekrut Alan Mulaly dari Boeing, yang tidak tahu apaapa tentang industri mobil, untuk menjadi CEO baru Ford. Meskipun dapat perlawanan diawalnya, Alan akhirnya mampu melakukan salah satu aksi turnaround perusahaan paling fenomenal dan mengembalikan Ford pada kejayaannya. Apa strategi dan inovasi yang dilakukan Alan? Apa saja tantangannya, dan bagaimana dia menghadapinya? Yuk kita cari tahu.

Disclaimer:
Video ini merupakan ulasan sederhana terkait fenomena bisnis atau industri untuk digunakan masyarakat umum sebagai bahan pelajaran atau renungan. Walaupun menggunakan berbagai referensi yang dapat dipercaya, video ini bukan naskah akademik maupun karya jurnalistik.

Sumber Referensi:
Hoffman, B. G. (2012). American Icon: Alan Mulally and the Fight to Save Ford Motor Company. Crown Business.

Larabee, D. (2021). Ford Motor Company: The Role of Leadership in its Turnaround. Retrieved from https://libjournals.unca.edu/ncur/wp...

Goudreau, J. (2013). Alan Mulally's Leadership Style. Business Insider. Retrieved from https://www.businessinsider.com/alan...

McKinsey & Company. (n.d.). Leading in the 21st Century: An Interview with Ford's Alan Mulally. McKinsey & Company. Retrieved from https://www.mckinsey.com/capabilities...

Acertitude. (n.d.). How Superstar CEO Alan Mulally Brought Ford Back from the Brink. Acertitude. Retrieved from https://www.acertitude.com/insights/h...

Platform01 Consulting. (n.d.). Corporate Turnaround Stories: Ford Motor Company 20062010. Platform01 Consulting. Retrieved from https://platform01consulting.com/corp...

New Age Leadership. (n.d.). Organizational Culture Change. New Age Leadership. Retrieved from https://newageleadership.com/organiza...

Yohn, D. L. (2018). How Great Brands Rebound: Ford's Remarkable Turnaround Was Driven by the Brand as Business Management Approach. Denise Lee Yohn. Retrieved from https://deniseleeyohn.com/howgreatb...

Korn Ferry. (n.d.). Alan Mulally: The Man Who Saved Ford. Korn Ferry. Retrieved from https://www.kornferry.com/insights/br...

Guzzetta, M. (2018). How Alan Mulally Turned Ford Around. Inc.com. Retrieved from https://www.inc.com/marliguzzetta/ho...

Quartz. (n.d.). How Ford CEO Alan Mulally Turned a Broken Company into the Industry's Comeback Kid. Quartz. Retrieved from https://qz.com/431078/howfordceoal...

Barron's. (2012). Ford’s Remarkable Turnaround. Barron's. Retrieved from https://www.barrons.com/articles/SB50...

Yohn, D. L. (2018). Ten Years After Ford’s Spectacular Turnaround: What Alan Mulally Reveals About BrandInspired Cultural Change. Denise Lee Yohn. Retrieved from https://deniseleeyohn.com/wpcontent/...

Caldicott, S. (2014). Why Ford’s Alan Mulally Is an Innovation CEO for the Record Books. Forbes. Retrieved from https://www.forbes.com/sites/sarahcal...

LiveMint. (n.d.). Lessons from Ford’s Turnaround. LiveMint. Retrieved from https://www.livemint.com/Companies/DA...
Hoffman, B. G. (2012). American Icon: Alan Mulally and the Fight to Save Ford Motor Company. Crown Business.

Dr. Indrawan Nugroho adalah CEO dan Cofounder CIAS, sebuah perusahaan konsultan inovasi dengan misi memampukan para talenta korporat dalam mendesain, mengembangkan dan mengimplementasikan inovasi untuk meningkatkan kinerja perusahaan

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