The CEO is the topmost leader of the company, and the president is usually second in command. But, what makes their roles different? Or similar?
The CEO is the final decisionmaker in any company. They are the highestranking executive and the face of the company in public and of course, internally. The president, on the other hand, is second in command. They are second to the CEO and are sometimes given the title, COO. But this also depends on the kind of company and the size. In some companies, usually smaller ones, the CEO and president are the same person. While in others, the CEO appoints multiple presidents for different verticals of the company.
The CEO role includes overseeing the duties and performance of the president or presidents and other Clevel executives, developing vision, longterm goals and policy for the company.
The president role includes implementing objectives depending on the needs and business of the company, whether production, marketing, sales, etc., and overseeing the duties and performance of vice presidents and higherlevel managers.
In some countries the CEO has power over the company as well as the board, and in other countries they do not. Corporate culture and hierarchy varies around the world and along with that so does the meaning of these positions and the responsibilities attached to them. So, the difference between CEO and president also varies.
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