CITV Logo History made by Apple Berries

CITV is a British children's morning programming block on ITV2 and formerly a freetoair channel owned by ITV plc. CITV, then Children's ITV, launched on 3rd January 1983 as a late afternoon programming block on the ITV network for children aged 6–12. It has replaced the earlier Watch It! branding and introduced networked invision continuity links between programmes. These links were originally prerecorded from a small London studio up until 1987, when Central won the contract to produce live links from their Birmingham studios. In 2004, presentation of CITV were relocated to Granada Television in Manchester, which saw the end of invision continuity. Nine years later, the operations were later moved to ITV Granada's MediaCityUK studios in Salford.

In 2006, CITV was launched as a digital channel on Freeview. The channel primarily ran repeated ITV content and acquisitions daily from 6:00am to 9:00pm. Following the axing of its original afternoon slot in late 2006, a CITV programming block on the ITV network continued to air on weekend mornings from 6:00 am to 9:25 am as part of the ITV Breakfast time slot. CITV did not have a +1 simulcast, unlike the rest of ITV's portfolio of channels. Additionally, the channel was only simulcast in HD on Sky online and Sky Glass.

On 22nd July 2023, ITV launched a new children's hub on the ITVX streaming service, ITVX Kids, previously announced to be an eventual replacement for the CITV channel. At 9:00pm on 1st September 2023, the channel ceased broadcasting, with a promotional loop informing viewers of the move to ITVX. At around 9:02pm, the ITVX loop started airing with a screenbug.

On 2nd September 2023, the children's block was moved to feature every morning on ITV2 during breakfast time, from 05:00am to 09:00am. However, it was later shortened to 6:00am to 09:00am. Shows broadcast are sourced from the ITVX Kids streaming service. This strand has retained usage of the preexisting CITV branding, following the channel's closure.

On 1st October 2023, CITV channel's 602 Freesat slot was removed, exactly one month after it's closure.

0:00 Intro
0:20 Watch IT! (19801983)
0:58 Children's ITV (19831987)
3:14 Children's ITV (19871989)
4:04 Children's ITV (19891994)
4:22 Children's ITV (19891991)
4:35 Children's ITV (19911998)
7:19 CITV (19982003)
17:19 CITV (20032006)
23:35 CITV (20062009)
25:11 CITV (20092013)
26:29 CITV (20132023)
33:23 Outro

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