Clean beauty ignores the very basics of ingredient safety. Here's how it gets everything wrong, and how safety assessments actually work (hot tip: they're being done correctly already). Featuring an actual reallife toxicologist (not a fake clean beauty one).

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In this video:
What is clean beauty?
There's no such thing as clean and dirty ingredients
Hazard vs risk
How scientists ACTUALLY work out risk
Parabens: personally victimised by clean beauty
Why take any risk at all?
How did we get here, and how do we get out?
Blog post with more info here: https://labmuffin.com/cleanbeautyis...

Thanks to Dr Fred Lebreux for being so generous with his time and expertise more from him here:
Basic Principles of Toxicology in Cosmetics:    • Basic Principles of Toxicology with D...  
How to Do a Safety Assessment:    • How to Do a Safety Assessment with Dr...  
‪@TheEcoWell‬ facilitates conversations with experts in the beauty industry
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Lab Muffin Beauty Science is a channel by me, Michelle I'm a chemistry PhD and beauty lover, here to explain how beauty products work, debunk myths, and help you make smarter decisions about your skincare, hair and makeup!

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Blog post for this video with more info: https://labmuffin.com/cleanbeautyis...

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