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Tarikh Episode 785

Tarikh is a daily program in which we present you with incidents and stories of noteworthy persons and events of History in Hindi. In this edition of Tarikh, Nikhil narrates the story of an ingenious marketing plan. Japan has always been a country of tea. Tea has been the primary drink of Japan for thousands of years. Japan banned coffee during WW2 and in the next 25 years no company was able to break into the Japanese market. In came Nestle, with help of a psychologist, they devised a plan to get Japanese people to like coffee and this scheme included childrens. Watch complete video to know about one on the most brilliant plans in history of marketing strategies

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Produced By: The Lallantop
Edited By: Alok Sahu