Unless you are looking only to win awards, the true test of effective packaging design is how it makes the product jump out on the shelf and – ultimately – into the consumer’s shopping cart.

Chapters
0:00 Why color blocking is so important in packaging design
3:00 How to use color blocking in your packaging design
6:15 How to choose colors for your color blocking strategy
10:19 Planning for your grocery aisle category
16:03 Color Blocking Example Frozen Food Category
17:30 Color Blocking Example Skincare Category
18:42 Color Blocking Example Chocolates
19:49 Color Blocking Example Skincare Category
20:31 Color Blocking Example La Croix Sparkling Water
21:18 Color Blocking Example Annie's Organic Fruit Snacks
23:27 Things to avoid in your color blocking strategy
26:50 4 Actions you can take today

Yet many packaging designers fail to take this fact into consideration, and don’t test their designs on an actual store shelf next to competing products. After all, your product will not be sitting alone on the shelf as it does on your computer screen. You need to see what how it looks in a real retail environment to truly judge the effectiveness of the design.

By evaluating the colors and designs of products that will sit alongside yours on the shelf, you can optimize your color blocking to really stand out among them. In this webinar by Emily Page, CEO of Pearl Resourcing and Joe Tarnowski of ECRM, Emily provides and overview of what colorblocking is, and how brands can use it to optimize their performance at the shelf.

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ABOUT START TO SOLD
Whether it’s packaging, product development, brand design, marketing, manufacturing, distribution, or operations and logistics, you’ll get the indepth, relevant and actionable advice and resources you need, here at the Start to Sold Video Podcast. Click to subscribe: http://startosoldpodcast.com​

ABOUT EMILY PAGE
Emily is CEO of Pearl Resourcing and has managed and launched multiple 7figure brands in Costco, WilliamsSonoma, Kroger, and Amazon. She’s bringing you the expertise, resources, and mentors you need so that you can develop products and make them sell.

Connect with me!
Pearl Resourcing http://pearlresourcing.net​
Emily on LinkedIn   / ​  
Emily on Instagram   / ​  
Emily Anne Page Growth Consulting http://emilyannepage.com​
Start to Sold Podcast http://startosoldpodcast.com​


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