Jimmy Mackin, CEO, Curayor

A buyer is a paycheck and a listing is an asset. If done properly, a listing can be turned into multiple transactions.

1) Start Promotion Before the Listing Appointment

Send an email to your database that you are working to get a listing with a few of the characteristics of the potential listing asking them to let you know if they would like information about the listing if you get it. Then walk into the

2) Utilize the One Day You Have For Coming Soon

Create exclusivity during the 24 hours you have to market the home as coming soon. Instead of using the term "coming soon," utilize the term "exclusivity ends in 24 hours." Then say in the email and social post that say exclusivity ends in 24 hours and the entire market will have access to the details on this listing.

3) Spend $1,000 for Facebook Ads Promoting a Listing

Promote the new listing on Facebook by running ads for $1,000 over a 7day period. This will generate an enormous amount of activity satisfying your seller and providing a tremendous amount of marketing for your personal brand as a listing agent.

4) Calling SOI with Info on New Listing

Call your Sphere of Influence letting them know about your next listing and ask if they know anyone that would be interested in the new listing.

5) Write a Blog Post to Tell Story of Sale

Here are a few titles for blog posts on how the home was sold:

3 Reasons 123 Main Street Sold in One Week
What 123 Main Street Did Before Going on the Market That Helped It Sell Quickly
Behind the Scenes Story of How 123 Main Street Sold
5 Obstacles We Had to Overcome to Sell 123 Main Street

Focus on a video strategy to share the stories as well.

6) Reinvest a Portion of the Commission From the Sale to Compound Your Growth

Invest a portion of the commission check in sending direct mail details on the sale. Use out of the box direct mail campaigns to stand out. Yellow Letters Complete is a company that produces high quality, handwritten letters with a handwritten yellow sticky not to the letter that goes a long way to stand out from other direct mail campaigns.

Sticky note call to action examples include:

Should You Rent or Sell Your Home?
Curious About Your Value?
If You Are Considering Selling Your House Call For Free Report!

7) Marry the direct mail campaign with Circle Prospecting script:

Anytime a home sells, two or three other people around the house that sold consider selling. Do you know any of your neighbors that are considering selling?