Conservative leader Pierre Poilievre has built his reputation as an outspoken critic of the Canadian federal Liberal government and Prime Minister Justin Trudeau.

Now, the party is trying to showcase Poilievre's softer side, looking to capitalize on the Conservatives’ growing lead over the Liberals in the polls.

Mackenzie Gray explains how Poilievre's family is a part of this advertising blitz and the key voters being pursued.

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