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Whatever you think of the Red Bull drink, you've got to admit the business is pretty interesting.

Have you ever wondered why a drinks brand would own:

A record label
Two formula one teams
Four professional football teams

…and more!?

Not only that, they run a travel agency yet they outsource the manufacturing of their drink.

So what’s the strategy here? And how can it benefit your business?

⏲ Timestamps
00:00 — Intro
01:27 — Brand Ambassadors
02:49 — Sports Teams and Events
05:15 — Added Value
06:45 — Key Lessons

Mentioned Links / Resources
Red Bull ➡ https://www.redbull.com
Gymshark ➡ https://uk.gymshark.com/
Lounge ➡ https://loungeunderwear.com/

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Who We Are
Exposure Ninja is a fullservice digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

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Recorded by: Tim CameronKitchen
Edited by: DirekVim
Thumbnail by: Jess Percival
Produced by: Tim CameronKitchen, Dale Davies, and Jess Percival

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