Learn how to create a great marketing segmentation analysis and presentation to impress your managers with a RFM Model (Recency, Frequency and Monetary).

You will be to identify your most value customer and dormant customers to further customize your marketing campaigns for maximum effect.

Check me out on Linkedin
  / gaelimholland  

Video Contents:
0:14 Problem Statement
1:17 Dataset Exploration
2:46 Pivot Tables and Create Main Variable
5:57 Calcuating Recency
9:51 Using Percent Rank
14:49 Calculating RFM Scores
16:48 Creating Segments
20:00 Segment Analysis and Visualization
21:30 Presentation


You can find the dataset here for analysis:
https://github.com/Gaelim/youtube/blo...

#excel
#marketing
#dataanalysis
#segmentation
#clustering
#rfm