Learn how to create a great marketing segmentation analysis and presentation to impress your managers with a RFM Model (Recency, Frequency and Monetary).
You will be to identify your most value customer and dormant customers to further customize your marketing campaigns for maximum effect.
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/ gaelimholland
Video Contents:
0:14 Problem Statement
1:17 Dataset Exploration
2:46 Pivot Tables and Create Main Variable
5:57 Calcuating Recency
9:51 Using Percent Rank
14:49 Calculating RFM Scores
16:48 Creating Segments
20:00 Segment Analysis and Visualization
21:30 Presentation
You can find the dataset here for analysis:
https://github.com/Gaelim/youtube/blo...
#excel
#marketing
#dataanalysis
#segmentation
#clustering
#rfm