Namita Krul argues that a charitybased idea with a businessoriented approach would help set realistic targets that can be achieved by spending more time and effort beforehand, evaluating the project’s feasibility.

Namita Krul is the founder of New Yardsticks, an organisation which aims to change the way the impact of charitable projects are gauged.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx