This is the 2nd episode in the audience theory series.
sometimes known as mean world syndrome.
Hypodermic needle theory • hypodermic needle theory
Two Step Flow • Two step flow Audience Theory
Cultication theory • cultivation theory audience theory
Reception theory • reception theory audience theory
college students experiments:
Dominick, Joseph R. (1990): The Dynamics of Mass Communication. New York: McGrawHill
criticisms
BoydBarrett, Oliver & Peter Braham (eds.) (1987): Media, Knowledge & Power. London: Croom Helm
other useful links:
Charlie Brooker • The effect of TV news on peoples pers...
• The Mean World Syndrome Media As St...
• Cultivation Theory & Video Game Violence
special thanks to:
Kevin MacLeod (incompetech.com) for "Funk game Loop" the funky music track
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/b...