Today we're uncovering the story of CUPONK, the ball and cup game from Hasbro that (quite successfully) marketed beer pong to children.

Patreon:   / slow_start  
Second Channel:    / @slow_start2  

Sources:
There is almost no information regarding CUPONK online. Virtually all the info uncovered in this video was received from the interviews done with the creators. Hopefully someone less lazy than me will take this info and help to archive the story of CUPONK on other websites.

Music
The Bywater The Mini Vandals
Fingerprint The Mini Vandals
Cool Vibes Kevin Macleod
HappyGoLively Laurie Johnson
Miitomo Shop Miitomo Music
Corduroy and Cheese Piotr Pacyna
No Copyright Bossa Nova Adeus Joao
Covert Affair Kevin Macleod
Film Noire Kevin Macleod
By Your Side David Luong
Curious Notion Terry DevineKing

Timestamps:
0:00 Intro
1:34 Hasbro in the Mid 00's
2:50 Introducing Dan
3:38 Toys for Boys
5:38 The Research
8:18 The Beer Pong Idea
10:02 The First Prototype
12:00 Bumps in the Road
13:07 Billy Balls
14:15 The Trickshot Idea
15:19 Back to the Drawing Board
16:32 The Second Prototype
17:12 Introducing Drew
19:18 Design & Development
22:00 Advertising CUPONK
23:00 Bringing in Bam
24:29 The Commercials
25:16 CUPONK's Reception
27:10 The New Releases
29:11 Building the Brand
30:54 The NERF Proposal
33:40 The Fall of CUPONK
34:17 The Pink Problem
35:37 CUPONK's Legacy
38:36 Thanking the Team
40:11 Thanks and Patreon