Learn the most important component of Google Tag Manager Data Layer. Understanding the Data Layer is key to successful Google Tag Manager setups.

Learn how data is added to the Data Layer (with dataLayer.push).
Learn how data can be access from the Data Layer (with custom event trigger and Data Layer Variable)
Learn the 3 most common rookie mistakes that you should avoid at all costs while working with the Data Layer.

=== LINKS ===

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Data Layer Cheat Sheet
https://www.analyticsmania.com/p/data...

✭ IntermediateAdvanced Google Tag Manager course
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✭ Video: how to install Google Analytics 4 with Google Tag Manager
   • How to Install Google Analytics 4 (3 ...  


=== TIMESTAMPS ===
00:00 Intro
00:53 What is Data Layer
02:00 How to add data to the Data Layer (dataLayer.push)
09:03 How to read data from the Data Layer
19:24 3 data layer rookie mistakes
21:22 Final words


=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

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