Data Storytelling Basics: How to Communicate Data and Numbers // In this video, I bring you the basic structure of a data story to help you effectively communicate and present your data, numbers, charts, and graphs.

We’ll first begin by UNLEARNING a common myth about data communication. Next, we closely examine the basic structure of any good story – and its key elements. We then apply these elements to our data to craft a data story, stepbystep. Voila, you’re now fully equipped with the tactics of data storytelling!

But wait, there’s a data storytelling POWER tip at the very end.

0:00 Introduction
0:19 A common myth about data communication
0:52 Key ingredients of a data story
1:58 The basic structure of a good story
2:49 Data storytelling in three steps
04:15 Voila! Your data story is ready!
4:39 A BONUS POWER TIP for telling data stories


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About:
Anita Ramanathan is a communication strategist, science writer, and speaker. Through Word Cortex, she shares triedandtrue strategies for effective communication, delivers highvalue, energetic workshops, and works with science and tech leaders in crafting compelling stories.