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DJ Vlad and DDG discussed how they make money off apps like TikTok, Snapchat, and YouTube. DDG noted that he believes TikTok transformed the music industry by making only 15 seconds of a song matter. He also suggested his music videos might get more views if they were posted vertically on TikTok. However, according to both DDG and Vlad, even though short form content is on the rise, platforms like TikTok render relatively low financial returns compared to YouTube. They also spoke about Snapchat’s potential for higher revenue. Additionally, they stressed the importance of adjusting content strategies as platforms and audience preferences evolve, highlighting the growing popularity of YouTube Shorts. They both agreed that despite the rise in short form consumption, long videos remain relevant for loved creators.