Excerpts from my talk at KNOWN back in April 2023 where I share my journey how I stumbled on the secrets to brand growth through authentic storytelling and content creation. I give my insights on how TikTok, Instagram, and other platforms allowed me to reach diverse audiences to introduce Tai Chi content to a brand new audience. Topics I touch on: Power of knowledge access, repurposing content, and tailoring strategies for different platforms. In this fast pace content creation world, anyone who is able to be fearless about embracing their authentic self will be able to connect their story with an audience and grow their brand.

Learn more about KNOWN, where rising entrepreneurs grow: https://www.nhvknown.com

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#taichi #authenticity #storytelling