This talk was given at a local TEDx event, produced independently of the TED Conferences. Digital ethics and the future of humans in a connected world

Gerd Leonhard is a wellknown Futurist and Author of 5 books, a highly influential Keynote Speaker, ThinkTank Leader & Advisor, the Founder of GreenFuturists and the Creator / Host of The Future Show. Gerd also serves as Visiting Professor at the Fundação Dom Cabral (São Paulo, Brazil). He is wellknown as the Coauthor of the influential book ‘The Future of Music’ (Berklee Press, 2005), and as the author of ‘The End of Control’ (2007), ‘Music 2.0’ (2008), ‘Friction is Fiction’ (2009, Lulu Publishing), and ‘The Future of Content’ (Kindleonly, 2011).

Gerd is considered a leading expert on topics such as the future of humanity, big data and privacy, digitally native business models, the networked society, a sustainable business ecology, social media, social business and SoLoMo communications, TV & Radio futures, mobile strategies, innovation, leadership and entrepreneurship, consumer trends, UGC and peer production, copyright and IPR issues, nextgeneration advertising, marketing and branding, and more recently the development of ‘green futures‘ scenarios. In 2006, The Wall Street Journal called Gerd ‘one of the leading Media Futurists in the World’.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, selforganized events that bring people together to share a TEDlike experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, selforganized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are selforganized.* (*Subject to certain rules and regulations)