The world we exist in is very unpredictable, there are always rapid changes in every hour, minute and second. Changes in business models and behaviour is therefore a crucial factor in helping firms strive under changing circumstances. Zoey discusses and shares her findings on the important role of digitalization and digital transformation within businesses. Year 13, Harrow School Hong Kong This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx