Phyllis WilliamsStrawder, affectionately known as the “Ghetto Country Brandmother,” is a visionary consultant with a mission to transform business branding practices. She shares her uncommon, yet caring approach, to brand building via books, social media, and the Brandma’s House Show.

Watch now to learn about branding in the restaurant industry, empowering your business, and how to own your crazy.

#entrepreneur #personalbranding #Brandma #branding

Chapters:
[01:59] Building a Personal Brand
[07:17] Deciding to Close the Restaurant
[12:02] Formation of Ghetto Country Brandmother
[21:53] Solving the Personal Branding Problem
[28:38] Leaning into Your Crazy
[31:44] TwoWord Branding Kit

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Episode Links:
Ghetto Country Brandmother Online: https://www.brandmashouse.com/
Ghetto Country Brandmother Instagram:   / gcbrandmother  
Ghetto Country Brandmother YouTube:    / @brandmashouse  
Phyllis WilliamsStrawder LinkedIn:   / brandma  
Phyllis WilliamsStrawder Book: https://www.amazon.com/dp/B0CKTSVKX
Phyllis WilliamsStrawder on Digital Hospitality podcast: https://content.calibbq.media/phyllis...

Takeaways:
The Importance of Branding As a former restaurant owner and current consultant, Phyllis WilliamsStrawder has an intimate understanding of the gap that occurs in restaurant branding. The Brandmother is on a mission to correct that by helping her “Brandbabies” become Brand Leaders.

Elevator Pitches Aren’t the Answer Phyllis WilliamsStrawder places priority on branding and storytelling over pitching products. For her, an elevator pitch is not the catchall fix that many entrepreneurs think that it is. Being able to have a conversation about your brand is more important.

Owning Your Crazy Being yourself is essential to branding. Phyllis WilliamsStrawder encourages those she coaches to “own their crazy”, which means to display extreme authenticity at all times.

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ABOUT PHYLLIS WILLIAMSSTRAWDER —
Phyllis WilliamsStrawder, better known as the Ghetto Country Brandmother (@gcbrandmother), is an author, brand strategist, and Podcast host. Her nononsense approach to helping companies build their brands. She is unapologetic, yet empathetic. Prior to consulting, WilliamsStrawder spent time as a restaurant owner and educator. She and her husband Neil, a social media powerhouse (@RealBigmista) in his own right, work in tandem to bring authenticity to the space and encourage others to do the same.

ABOUT RESTAURANT INFLUENCERS —
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Emeril Lagasse, Kim Malek, Meredith Sandland, Jon Taffer, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.

Published by Entrepreneur Media https://entreprenuer.com
Produced by Cali BBQ Media https://content.calibbq.media

RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants
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