Execs and new founders frequently make a big mistake: overvaluing the big idea and undervaluing the execution

Here are 3 questions that let you skip that noise:

What should we build?
How should we build it?
Why should we build it?

A great idea is not 90% of the work. Here are the 3 questions all creators need to ask in order to actually create new things that are amazing.

My COO Jen Wolf told me about the Disney Method. I wanted to share how these 3 questions are essential for people to create anything. Dreamers need realists and critics to create something great.