Dr. Marcus Collins breaks down brand as a noun and poses the question "What do you want to mean to people"

Brand and culture expert, professor and bestselling author Dr. Marcus Collins stopped by the TIDAL RISING Artist Summit to drop some gems on the importance of developing your brand as an artist. This multipart series breaks down how some of the most successful artists harness the power of brand to facilitate community.

Eager for more? Apply for TIDAL RISING for invites to our upcoming, live workshops → https://tidal.link/4bYD7FF


TIDAL is a global music streaming platform with over 100 million tracks and the best handpicked playlists — allowing artists to create and deliver their art exactly as intended.

Follow TIDAL on social media.
YouTube:    / tidal  
Instagram:   / tidal  
Twitter:   / tidal  
TikTok:   / tidal  
Facebook:   / tidal  

Go behind the scenes with your favorite artists.
Watch TIDAL Originals: http://tidal.com/originals
Read more in TIDAL Magazine: http://tidal.com/magazine