Drake and Kendrick Lamar have released songs aimed at each other at a rapid clip, igniting prosports levels of spectating and driving hiphop media personalities into overtime.

A feud between the two rappers has simmered for years, but the heat turned up in March after Lamar took direct aim at Drake and J. Cole in a guest verse on “Like That,” a track on the Future and Metro Boomin album “We Don’t Trust You.”

At first it was a freeforall: Cole released a response track before retracting it 48 hours later. A bevy of hiphop figures entered the fray, including Rick Ross, A$AP Rocky and producer Metro Boomin, who offered a free beat to the person who recorded the best verse for “BBL Drizzy” — a track the producer released on SoundCloud to poke fun at Drake.