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In this video, I’ll be giving you the stepbystep business blueprint and ultimate guide on how to start your own cold email lead generation business and get your first paying client within 48 hours using the exact cold email template that I used back when I used to do this. (Posted below)
This is the perfect business for somebody with no prior internet marketing experience. I recommend this to anybody who’s just starting out and may be intimidated by learning things like Shopify dropshipping, Instagram, and social media marketing, SEO, or creating their own products.
♫ Music: “Vortex” by Jonny Poole & “Wide Wake” (Instrumental) by Davis Absolute
The main service you’ll be offering is collecting cold email leads for businesses that you can easily charge $300/month and upsetting them on managing their cold email campaigns or email marketing for them. Usually an extra $200$400/month.
How & Where to Collect Leads
First things first. To make sure your leads are able to be used in a mail merge to send out customized emails you need to properly format the columns of information you’ll be collecting.
Always be familiar with your email template and how the information is going to be inserted. Make sure your emails are going to read naturally. The most common information you’ll be collecting is a contact name, email address and/or phone number, a portfolio item to further personalize the email, and the source of where you discovered your lead.
Using Email To Get New Clients
Once you have a list of leads ready to contact you’re going to send out a cold email campaign.
I suggest using and customizing the cold email template I’ll paste below as it would always reap a 30%+ response rate and helped me close my first $300/mo client within 48 hours!
I personally recommend using YesWare, but you can also use others like Streak CRM and there is a free Google Docs addon called Just Another Mail Merge you can use as well.
Make sure to always doublecheck and preview everything before you send out your batch of emails.
UpSell Your Clients in Extra Cold Email or Campaign Management Services
Once you’ve closed your first couple of clients and they’re pleased with your service, I suggest upselling them on extra email marketing services.
You can offer things like writing and sending their cold email campaigns for them, or using an autoresponder to manage all of their email marketing.
Cold Email Templates Below.
(The first I used to recruit my first agency client within 48 hours. Use this as a template and customize it for your own business.)
____________________
Subject Line: Quick question about {!Company}
Hey {!Name},
I just came across {!Company} on {!Source} and I really love what with what you guys have going on. Congrats on {!Portfolio Item}! My name’s Matt and I’m the founder of COMPANY NAME. We specialize in growing the number of new clients for agencies just like {!Company} which is very similar to my other clients so I thought I’d reach out.
My team and I specialize in generating hundreds of new leads each month based on what your ideal customer looks like and finding out where they hang out online. We also offer cold email and followup services to start turning those cold leads into paying clients.
I PROMISE you we can double if not triple the number of new leads you guys generate every month.
I’d like to find out more about what you’re currently doing to generate fresh leads and close new clients. If you're ready to start getting more clients, I'd love to hop on a quick call with you. :)
I'm also happy to answer any questions you may have.
Thanks, have a great day!
YOUR NAME
__________________
(This second one is the highest converting email we used to grow my old software company, RepPages)
Subject Line: Quick question about {!Company}
Hey {!Name}!
I came across {!Company} while browsing through {!Source} and I noticed a couple negative reviews…
My name is YOUR NAME, and my company has a 5minute trick to completely stop bad online reviews and you a few hundred extra customers through your door each week.
Can we schedule a quick 10minute call and I can share more?
Let me know! :)
Cheers!
YOUR NAME
________________________________
Shoutout to my friend Alex Berman from Experiment27 for sharing some of these methods with me. Check him out here: / @alexberman
Check out some of my others.
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