Elden Ring, OHHH Elden Ring....
Y'all have probably heard about Elden Ring's oh so seemingly poor marketing, but let me introduce the "Unseen Architect" of it all —the mastermind behind the silent marketing that drove them Tarnished ones crazy.

I tried my hand at the game when it came out but bowed out early, yet I couldn't help but be drawn to its promotional strategy. Their quiet approach broke all the rules, turning what looked like marketing missteps into a masterclass in anticipation.

Whether you've played it or not, there's a deep dive into how strategic silence in a world of oversharing can speak louder than a buggy Keanu Reeves.

Free article version available on:
www.belindaercan.com

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Written & Produced by Belinda Ercan
Editing and Strategic Direction by https://n8wealth.com

#eldenring #gaming #strategy