The company that boasted of transforming the medical industry with a single drop of blood was discovered to be a complete hoax. In this twopart series, we'll examine why Elizabeth Holmes lied and how people came to believe her.

In part one, we dug into the reasons behind Holmes' deception and how others in her company joined her. But in this episode, we answer the question on everyone's mind: how did she manage to convince so many people to believe her lies?

Well, it all comes down to the nudges, heuristics, and behavioural science principles that she relentlessly employed. From the way she presented herself to the language she used, we'll break down exactly how she manipulated and persuaded people. Tune in to learn how Holmes persuaded so many.

Listen to Nudge podcast on the go: https://link.chtbl.com/FVZzUwyi

My Halo Effect experiment: https://imgur.com/oV4REzq
Harvard Labour Illusion study: http://bit.ly/41TWo73
Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.The...
Watchingeyes effect on Theranos.com https://im.ge/i/7f0sY8
Theranos sign outside their office: https://im.ge/i/7fjLHy
Elizabeth’s fake voice?:    • Video  

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