A few weeks ago we had an amazing conversation with the incredible Ellie Simmonds, retired Paralympian swimmer.

Ellie opened up about her latest documentary 'Finding My Secret Family', for which she's won a BAFTA, life since finishing her sports career, what brands need to do to create better Disability representation, and much much more!

VD: A podcast episode with Dom Hyams, from Purple Goat, a white male with dark facial hair, a blue jumper and grey cap, he's sitting on his powered wheelchair. Ellie Simmonds is a white blonde female, wearing a white shirt, she has dwarfism. They're sitting next to each other in a recording studio with some purple lights behind them.


Do you want to work with THE inclusive marketing agency? Make sure to send us an email at [email protected]!

Check out iD Studios in London for your podcast and content filming. An amazing team and a beautiful AND accessible space https://idpodcaststudio.co.uk/


https://www.purplegoatagency.com/

The Awardwinning agency helping brands create the most authentic and representative campaigns. Purple Goat are the Specialist Disability and Inclusion Marketing agency, using social to unlock the power of the disabled community.

24% of the UK population is made up of people living with a disability, that's more than 14 million people in the UK which, comparatively, is a HUGE demographic. Yet just 0.06% of adverts feature disabled people.

We want to change that and connect brands with the $8 trillion global disability market.

Chapters:
00:00 Trailer
01:04 Intro
02:36 Winning a BAFTA
03:42 Disability & Adoption
10:47 Life after retiring
12:28 The importance of representation
14:25 Disability, Sport & The Paralympics
16:42 How to authentically represent the Disabled community
18:38 Not every Disabled person wants to be an activist
21:57 What does Ellie Simmonds think of Social Media?
25:17 Future plans
26:27 Looking after your mental & physical health
29:20 The Disabled community
33:23 Outro


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