Sick and tired of the social media hustle? There's a better way. In my guide + workbook Calm Marketing, I show you how to effectively market your creative business, without overwhelm or burnout: https://www.louisestigell.com/product...

I write a weekly newsletter about becoming a better creative, without burning out or going insane. Subscribe here: https://www.louisestigell.com/subscribe


MENTIONED
MailChimp: www.mailchimp.com
HubSpot email marketing stats: https://blog.hubspot.com/marketing/em...


RELATED VIDEOS
Why I'm quitting Instagram (Yes, even as an artist):    • Why I'm quitting Instagram (Yes, even...  
How to market yourself as an artist (WITHOUT Instagram):    • How to market yourself as an artist (...  
A tour of my website & shop (+ tips for designing your own):    • A tour of my artist website & shop (+...  


TIME STAMPS

00:00 Intro
01:14 Why artists and creatives should have an email list
02:21 Bad vs. good email marketing
03:59 Who email marketing is (not) for
05:16 How to create an email strategy
07:38 How to set up your list in MailChimp
12:16 How to create optin forms/signup boxes for your email list on your website
15:08 How to create a landing page for your email list
18:08 How to create a welcome letter for new subscribers
20:01 How to create an email template
23:20 Showing you my real MailChimp account (stats, welcome letter, example email) + how I send emails
27:45 How (and why) to create a welcome gift/lead magnet for new subscribers
30:25 How to get people to sign up to your email list


ABOUT

Hi, I’m Louise: an artist, writer & creative solopreneur from Sweden. As a multipassionate creative, I have spent my entire adult life avoiding traditional employment and instead making a living off of my art.
On this channel, I talk about everything I've learned along the way: About art making, creativity, mental health, and making a living as a creative. Dealing with perfectionism, fears, and overwhelm. Staying sane and productive among stress and distractions. And much more.


LEARN WITH ME

Pencil Sketching for Beginner Artists A simple, stressfree roadmap to radically improve your sketching skills. In weeks, not years: https://www.louisestigell.com/pencil...

Portrait Drawing for Beginners
Learn how to draw any face you want, quickly, accurately, and in your own style: https://www.louisestigell.com/portrai...

Watercolor For Absolute Beginners Learn the basics of watercolor in a playful, relaxing, and nonintimidating way: https://www.louisestigell.com/waterco...

Watercolor Birds Learn all of my tips and tricks for painting birds in watercolor: https://www.louisestigell.com/waterco...


SHOP MY ART

Fine art prints: https://www.louisestigell.com/shop/fi...
Canvas prints: https://www.louisestigell.com/shop/ca...
Originals: https://www.louisestigell.com/portfolio


MUSIC

All music is from Epidemic Sound.