Online retailers often have the ‘shiny object’ syndrome where they want new software just because everyone's talking about it. Capterra research shows that many online shoppers are not even interested in many emerging technologies such as AI or VR. CX thought leader Blake Morgan shows how companies can decide on the right technology for their business. https://www.capterra.com/resources/cu...

Morgan explains that retailers should think carefully about the problem they are trying to solve in the buyer journey, and ask themselves if a specific tool really adds value. What’s the best way to find out if a specific software tool can help your customers in their journey?

Discover all the insights on Capterra: https://www.capterra.com/resources/cu...

0:00 Emerging and Essential Tech for Small Retailers
0:35 Intro
1:09 How can retailers use CX software effectively
2:41 Why many online shoppers are not interested in using new technology
4:04 CX technologies that every retailer should use
6:21 The value of the human touch
8:25 How to decide on which technology to invest in
9:24 Software or technology you regret (not) buying