#emotionalmarketing #emotionalmarketingtechniques #marketing

Hi everyone, and welcome back to my channel. My mission is beautifully expressed in the words of Seth Godin: "Marketing is the generous act of helping others become who they seek to become."

Why and how does emotional marketing work?

Emotional marketing uses emotion to make you pay attention to a brand or message by making you feel empathy, happiness, fear, or anger. Emotional marketing helps people remember your brand, but it does much more than that: it can help your consumers feel more loyal, share more, and buy more.

We like to think that we’re in control when making buying decisions… but the opposite seems true.
In this video, I will tell you all my emotional marketing secrets!

⏰Here are the timestamps for this video:
0:00 0:59 Introduction and the importance of understanding human behavior in marketing
0:59 2:32 The super simple formula for understanding marketing: Desire, Connection & Persuasion
2:32 3:21 The 3 key elements of persuasion: Pathos, Ethos & Logos
3:21 4:12 The power of Pathos: Creating emotional connection
4:12 5:01 The importance of Ethos: Building credibility and trust
5:01 6:24 Logos: Logic and reason, but not the most important factor
6:24 7:12 Example: Using pathos to connect with overweight audience
7:12 8:24 The power of sharing your story and origin
8:24 8:59 Conclusion: Marketing is about helping others become who they seek to become
8:59 9:06 Outro and call to action

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   / colinscotland  

Website: https://colinscotland.com/

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