Have you ever been advised to target a wide audience to increase your business potential? This approach can lead to frustration and inefficiency. Today, Susan and her special guest Todd Howard, founder of Grow a Niche Business, will discuss a proven framework that can help anyone easily identify their niche.
In this episode, you will be able to:
Discover how choosing a niche can transform your brand's growth.
Discover the potential challenges that can arise when your brand doesn't have a clearly defined niche.
Discover the profitable benefits of targeting a specific audience group.
My special guest is Todd Howard
Todd Howard is a highly accomplished entrepreneur and the founder of Grow a Niche Business. With years of experience under his belt, Todd has become an expert in identifying and developing unique products that can help businesses stand out in a crowded market. Todd's passion and dedication have led him to create a 5step framework that enables entrepreneurs to uncover their most satisfying niche. This framework has proven to be incredibly effective, empowering entrepreneurs to build successful businesses that are both profitable and fulfilling.
The key moments in this episode are:
00:00:00 Introduction
00:01:18 Niche or Niche
00:02:58 How it all started
00:03:39 Uniqueness
00:04:27 Downsides of not niching
00:6:37 Fear of niching
00:9:37 Is a niche too small?
00:10:33 Standing out from competition
00:13:33 Is it ever too late to niche?
00:16:09 Framework to discover your niche
00:16:59 Look at your unique abilities
00:17:13 Talk about the customer journey
00:17:42 Take a look at the competition
00:18:28 Choose a market
00:18:57 Building your first product
00:19:38 Surprising results/engagements
00:20:52 Newbie coach
00:23:16 Business made simple coaches
00:27:57 Todd's offers
00:29:15 Conclusion
The resources mentioned in this episode are:
Visit Todd Howard's website, https://GrowaNicheBusiness.com, to learn more about finding your niche and serving the right audience.
While you are there, pick up his free resource: Three Niche Marketing Tricks for Any Website
Connect with Susan here:
· / uwibusiness
· https://www.youtube.com/youtube.com/h...
· / susantrumpler
· https://unstoppablewomeninbusiness.com
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