Have you ever been advised to target a wide audience to increase your business potential? This approach can lead to frustration and inefficiency. Today, Susan and her special guest Todd Howard, founder of Grow a Niche Business, will discuss a proven framework that can help anyone easily identify their niche.

In this episode, you will be able to:
Discover how choosing a niche can transform your brand's growth.
Discover the potential challenges that can arise when your brand doesn't have a clearly defined niche.
Discover the profitable benefits of targeting a specific audience group.

My special guest is Todd Howard
Todd Howard is a highly accomplished entrepreneur and the founder of Grow a Niche Business. With years of experience under his belt, Todd has become an expert in identifying and developing unique products that can help businesses stand out in a crowded market. Todd's passion and dedication have led him to create a 5step framework that enables entrepreneurs to uncover their most satisfying niche. This framework has proven to be incredibly effective, empowering entrepreneurs to build successful businesses that are both profitable and fulfilling.

The key moments in this episode are:
00:00:00 Introduction

00:01:18 Niche or Niche

00:02:58 How it all started

00:03:39 Uniqueness

00:04:27 Downsides of not niching

00:6:37 Fear of niching

00:9:37 Is a niche too small?

00:10:33 Standing out from competition

00:13:33 Is it ever too late to niche?

00:16:09 Framework to discover your niche

00:16:59 Look at your unique abilities

00:17:13 Talk about the customer journey

00:17:42 Take a look at the competition

00:18:28 Choose a market

00:18:57 Building your first product

00:19:38 Surprising results/engagements

00:20:52 Newbie coach

00:23:16 Business made simple coaches

00:27:57 Todd's offers

00:29:15 Conclusion

The resources mentioned in this episode are:
Visit Todd Howard's website, https://GrowaNicheBusiness.com, to learn more about finding your niche and serving the right audience.
While you are there, pick up his free resource: Three Niche Marketing Tricks for Any Website

Connect with Susan here:
·   / uwibusiness  
· https://www.youtube.com/youtube.com/h...
·   / susantrumpler  
· https://unstoppablewomeninbusiness.com


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