Roughly 60% of the Indian population is under the age of 30 and hence the coolness funnel tends to be topdown.

This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade.

We have Navya who's an unlikely grounded person one usually wouldn't assume, the precocious Zepto Brothers where what stands out more than everything else is the bond 2 guys who met in the 6thgrade share with each other, and Tara an outsider who paved her way into the very inside world of Bollywood.

The transient nature of younger folks when it comes to housing/transport/ownership/vocation/fashion/shopping and the shorter attention spans are very different to someone like me who spends 8 hours watching a cricket match for example.

Biases aside, there is so much to learn here!


#NikhilKamath: Cofounder of Zerodha, True Beacon and Gruhas
Follow Nikhil here:
Twitter https://x.com/nikhilkamathcio/
Instagram   / nikhilkamathcio  
Facebook   / nikhilkamathcio  
Linkedin   / nikhilkamathcio  
Koo https://www.kooapp.com/profile/Nikhil...


#AaditPalicha : CoFounder & CEO of Zepto
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Twitter   / aadit_palicha  
Instagram   / a.palicha  
Facebook   / aadit.palicha.9  
Linkedin   / aaditpalicha  


#KaivalyaVohra: CoFounder & CTO of Zepto
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Twitter   / v0hra  
Instagram   / kaivalyavohra  
Facebook   / 100012626226933  
Linkedin   / kaivalyavohra  


#NavyaNaveliNanda: Founder of Project Naveli & CoFounder of Aara Health
Follow Navya here:
Instagram   / navyananda  
LinkedIn   / navyanavelinanda  
Navya’s Podcast    / @navyanavelinanda  


#TaraSutaria: Bollywood Actor & Singer
Follow Tara here:
Twitter   / tarasutaria  
Instagram   / tarasutaria  
Facebook   / 100057211939870  


TIMESTAMPS

00:00 Intro

02:05 Zepto Bros Arrive

04:00 Story of Zepto Bros

06:28 The Stanford Dropout Tale

07:29 How KiranaKart started

09:31 Decoding Dark Stores & First Funding

12:02 Cracking Sales as Techies

13:35 Zepto's Massive Sales Growth

14:30 Y Combinator & Initial Hurdles

17:45 Series A & Beyond

20:19 Grocery Economics Explained

23:31 Navya’s Unconventional Career Choice

27:07 Navya's views on Privilege & Goals

31:51 Navya’s Reflections

39:08 Tara's Artistic Childhood

40:10 From Disney to Bollywood Tara's journey

43:51 Unveiling Bollywood’s Reality

45:10 Flaws in the Movie Industry

46:10 Changing Taste of Audience

47:46 Sneak Peek into Tara's Upcoming Movie

49:10 Tara’s Dream Project

50:20 Who is Tara, really?

51:27 Music Tastes

54:29 What is the new generation up to?

56:16 Changing Consumption Patterns of New Gen.

01:00:00 Flipkart vs. Amazon: Are they the same?

01:00:56 Zepto’s USP & Gaps in the Commodity World

01:03:20 Surprising Shopping Patterns

01:08:51 Youth's Unique Buying Trends

01:11:41 The Complex World of Cinema Business

01:15:27 Do People Pay for Premiumization?

01:19:18 Social Media Blue Ticks, Scarcity Principle & Discovering Products

01:28:10 UPI vs. Credit Card

01:29:08 Whats working in Social Media?

01:30:26 Income and Inequality

01:34:17 Empowering Young Entrepreneurs

01:38:12 Education Systems: Old vs. New

01:49:58 Anecdotes from School

01:53:45 Childhood Challenges & Therapy

01:56:50 Dealing with Founder’s Conflict

02:01:45 Nikhil’s Brotherly Advice

02:03:50 Tara’s take on Content

02:13:06 Marriage, Kids and beyond

02:17:39 Woke Culture, Entitlement & Social Media

02:23:55 Tara's WallBumping Mishap

02:25:53 Navigating Cancel Culture

02:31:12 Brand Narrative in One Line

02:35:00 Surprise Jamming Session!


#trends #youth #entrepreneur #entrepreneurship #consumption #ecommerce #groceries #zepto #marketing #socialmedia #influencer #millennials #genZ