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Ep #3| WTF is E-commerce: Kishore Biyani Udaan u0026 Meesho Founders Reveal What Sells and What Doesn’t

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Nikhil Kamath

LIVE on Spotify, Google and Apple Podcast: https://tr.ee/DPVf5h18Zt

The art of selling isn't simple, but Kishore Biyani the legendary 'father of modern retail' in India; Vidit Aatrey CoFounder of the $5 billion dollar ecommerce company Meesho, and Sujeet Kumar Founder of the B2B industry leader Udaan make it look easy.

They don't always agree, though...

Expect raw, indepth, and sometimes heated insights into why some products fly off the (virtual) shelves while others fail, successes and failures on the journey to growing multibillion dollar businesses, and why ecommerce is inescapable we either sell or get sold to.

Follow Nikhil here:
Twitter   / nikhilkamathcio  
Instagram   / nikhilkamathcio  
Facebook   / nikhilkamathcio  
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#KishoreBiyani Founder of Future Group, Big Bazaar Godfather of Indian ecommerce

#SujeetKumar Cofounder of Udaan

Follow Sujeet here:
Twitter   / sujeet_fk  
Linkedin   / sujeetkumar90039b16  

#ViditAatrey Cofounder of Meesho

Follow Vidit here:
Twitter   / viditaatrey  
Linkedin   / viditaatreya3639120  

TIMESTAMPS
0:00 : Intro
1:18 : Vidit Aatrey's story
4:43 : What is Meesho?
5:51 : Who is Kishore Biyani?
8:20 : Rebellion, insecurity and success
16:15 : How Kishore Biyani made it big
18:33 : Kishore Biyani's inspirations, Tirupati, Saravana Stores
19:49 : Sujeet Kumar's Story
24:45 : The origins of FlipKart
28:35 : Udaan and Sujeet's investments
31:24 : Rameshwaram Cafe's incredible numbers
33:15 : Kishore Biyani's most profitable business
35:51 : The changing ecosystem of Saudi Arabia
39:35 : The brands that scaled in India
41:50 : Selling online vs. offline
43:07 : Do we have any agency over how we shop?
48:35 : Influencer Marketing in Ecommerce
58:42 : Past, present and future of selling in India, The Temple Economy
1:05:31: India's wedding economy
1:07:46 : Why do some products sell and others don't
1:15:50 : How different generations shop
1:19:33: Amazon vs Flipkart
1:21:43 : Nikhil: Multiplexes aren't dead
1:29:26 : Why India isn't like the West
1:34:36 : Kishore Biyani's philosophy + life advice
1:43:43 : ONDC (Open Network for Digital Commerce) explained
1:49:24 : Nykaa discussion the only publicly listed Indian ecommerce brand
1:53:09 : Meesho's valuation
1:57:51 : How to get into ecommerce and the future of selling online
2:04:09 : Concluding thoughts

#nikhilkamath #podcast #ecommerce #WTFiswithNikhilKamath #WTFisEcommerce #KishoreBiyani #meesho #flipkart #amazon #walmart #udaan #blissclub #myntra #brand #marketing #products

posted by lekuonaz7