In this week’s episode of Built to Sell Radio, John Warrillow interviews Kiri Masters, founder of Bobsled Marketing. Kiri’s marketing agency specialized in helping companies merchandise their products on sites like Amazon.com and Walmart.com.

Kiri successfully transformed a significant social media following into a valuable company. In this episode, you’ll also learn how to:

Transform a personal brand into a sellable company.

Categorize inbound acquisition offers into one of four buckets.

Protect yourself when agreeing to an earn out.

Negotiate your deal structure to get something both you an acquirer are happy with.

Recover from missing an earn out target (and still get paid).

Avoid killing an acquisition offer too early in the process.